ORDER YOUR FREE CATALOG Today

Catalog

We have always been determined to provide a high level of customer care. Throughout our entire organization we value the importance of quality, attention to detail, and a commitment to customer satisfaction. The staff at HEARTLAND USA® consists of fellow enthusiasts who are all on board from the product development stage to the quality control, assembly and shipping stages of any product. When you call HEARTLAND USA® you will be speaking with someone with intimate knowledge of every product we produce.

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Dare To Dream – Heartland USA 2013 Catalog

Dare To Dream

We have always been determined to provide a high level of customer care. Throughout our entire organization we value the importance of quality, attention to detail, and a commitment to customer satisfaction. The staff at HEARTLAND USA® consists of fellow enthusiasts who are all on board from the product development stage to the quality control, assembly and shipping stages of any product. When you call HEARTLAND USA® you will be speaking with someone with intimate knowledge of every product we produce.

Order your FREE Heartland USA® Catalog on our website! You can also DOWNLOAD it now!

Time To Customize

Heartland USA 2013 Catalog

Heartland USA® is committed to developing, producing and distributing high-end design products that transform factory H-D® Softails® and Dynas® into full custom cycles. We thank you and appreciate your business over the years. Give us a call if you have any questions, we have a great customer support team at your service! 310-822-2697

Remember… HEARTLAND USA® – The Ultimate Custom Experience for your Harley-Davidson®! Get our free catalog and let your imagination run wild.

Order your FREE Heartland USA Catalog on our website! You can also DOWNLOAD it now!

Download The Heartland USA 2013 Catalog

Heartland USA 2013 Catalog

In addition to Conversion Systems, we offer a variety of options for your bike, your look, and your lifestyle. It’s time to make your dream bike come true!

Rear Fenders, Front Fenders, Wheel and Tire Options, Plate Holders, Lighting and Mirrors, Footrests and Axle Covers, Light Clamps, Fork Truss and Tank Risers, Jesse James Hell Bent Pipes, Second Seats, Side Bags and Storage, and One Stop Shop Accessories.

Order your FREE Heartland USA Catalog on our website! You can also DOWNLOAD it now!

Get Inspired! Get The Heartland USA 2013 Catalog!

Heartland USA 2012 Catalog

We hope to inspire you to take your new or used bike and transform it into your ultimate dream bike. 

What style of bike do you like? (Wide Tire, Bobber Style, Long Fender, Short Fender, etc.)
What wheel style do you like? (There are many choices – Solid, Spoke, Billet, etc.)
What are your riding habits? (Solo trips, Touring, with a Passenger, Storage Requirements, etc.)

Get your FREE Heartland USA Catalog now!

Did You Get Your 2013 Heartland USA Catalog Yet?

Build Your Dream BIke - Heartland USA

Heartland USA systems are designed to be an easy install. Bolt-on struts, pre-drilled fenders, no drive-train or frame modifications. We provide detailed instructions for all conversions. We hope to inspire you to take your new or used bike and transform it into your ultimate dream bike. Get your FREE 2013 Heartland USA Catalog today!

 

How Jim Grove Started Heartland USA

Jim Grove - Owner of Heartland USA

Jim Grove started Heartland USA later in life after a long and successful career of innovative and systematic product design and development.  After graduating from Art Center in Los Angeles, Jim built a firm with two partners from the ground up, into the internationally acclaimed industrial design firm – Designworks USA.  Designworks was an eighty man full-service operation providing design, engineering, modeling, and market and trend analysis for leading companies around the world, including BMW.  After 20 years at Designworks, BMW purchased the company, and Jim launched his own industrial design and research firm specializing in the design of high volume products manufactured offshore and sold through retail chains across the USA.  Jim’s experience goes beyond the pre-manufacturing design stage to working with manufacturers domestically and in China, as well as forging and maintaining long-term relationships with many US national retail chains and superstores.  Products designed and developed by Jim currently enjoy wide distribution through chains such as Costco, Wal-Mart, Sam’s, Best Buy and Target, and to date have generated hundreds of millions of dollars in revenues.

The story of Heartland USA began in 1997, when Jim wanted to ride again, but none of the Harley models fit his sense of design and styling.  So Jim decided to design and build a custom Harley Davidson Softail, – the first Heartland bike.  Jim rode the land and was often stopped by fellow bikers asking, “Where did you get that bike?”  Jim realized that his original design of a shorter fender, special struts that define the wheel, and a bigger tire offered a complete make-over custom look.  It was good and everybody wanted one!  Heartland USA was started out of a passion for riding a true American icon – the Harley; and out of the heart of the adventurous biker; and lastly out of the freedom and spirit of this great country that we live in – the USA!

Jim at Heartland have followed the trends of Harley Davidson over the years, restyling and customizing the look and feel of H-D Softails, and Dynas.  Heartland USA has become an international motorcycle accessory company offering a full range of parts and accessories to customize stock Harleys.  Heartland USA continues to design, manufacture, market and distribute its product line throughout the world, as Jim continues the design.

Check Out The Heartland USA Catalog

Heartland USA 2012 Catalog

We hope to inspire you to take your new or used bike and transform it into your ultimate dream bike. 

What style of bike do you like? (Wide Tire, Bobber Style, Long Fender, Short Fender, etc.)
What wheel style do you like? (There are many choices – Solid, Spoke, Billet, etc.)
What are your riding habits? (Solo trips, Touring, with a Passenger, Storage Requirements, etc.)

Get your FREE Heartland USA Catalog now!