About Heartland USA

Some may find it interesting that a company called HEARTLAND USA® is actually located in Southern California. Let me explain. I started this company over ten years ago combining my obsession for motorcycles and my passion for design. The inspiration for the name HEARTLAND USA® was born out of the respect for this great land and the heartfelt camaraderie uniquely found in the community of bikers.

The first step for any new company is to set a clear objective. From the start, our focus was to provide the opportunity for every biker to make their own custom statement with unique, innovative and design driven components.

We have always been determined to provide a high level of customer care. Throughout our entire organization we value the importance of quality, attention to detail, and a commitment to customer satisfaction. The staff at HEARTLAND USA® consists of fellow enthusiasts who are all on board from the product development stage to the quality control, assembly and shipping stages of any product. When you call HEARTLAND USA® you will be speaking with someone with intimate knowledge of every product we produce.

Those who appreciate the value of synergy between quality, design and innovation along with a personal support team of individuals that stand behind the product will recognize HEARTLAND USA® as a brand leader in the industry today.

HEARTLAND USA® is #1 in the world for Harley-Davidson® Conversions. In 2012 we designed and introduced fourteen new and exciting products – all about real design and total innovation.

We’ve spiked up the DYNA® motorcycle with two DYNA® Conversion systems. One is a 200 Tire Conversion with fender, struts and seat; and the other a wide 240 Tire Conversion featuring Heartland®’s custom swing arm, our offset drive kit, and optional matching front fenders. A whole new look for the DYNA®!

HEARTLAND USA® has developed even more accessories this year to transform your bike to a full custom look. Check out our new and very unique light clamps for mounting your turn signals to the front fork tubes. In addition, we created two new fork truss products for the front end. We also have produced a one-of-a-kind side-mount license plate holder for the DYNA® that fastens to the lower portion of the shock, with or without a brake light.

HEARTLAND USA®’s revolutionary Side Bag System is now available and made to fit our Second Seat. In addition, we crafted a smart and efficient Gear Bag. The Gear Bag attaches to our Second Seat and the Ride Rack and Rest; it matches the side bags, and it can be carried as a backpack or with the shoulder strap.

For the H-D® Rocker™, HEARTLAND USA® has introduced a 280 Tire Conversion utilizing the original factory swing arm.

One of the most exciting achievements for HEARTLAND USA® in 2012 was acquiring from our good friend Jesse James the exclusive rights to manufacture and distribute the original Hell Bent exhaust pipes. We are producing the Hell Bent pipes in the exact hand-fabricated technique and style as the original design from West Coast Choppers. The Hell Bents are available for ALL Harleys® – Softail®, Dyna® (2006 to present), Twin Cam, Evo and Sportster® models.

For the past 14 years HEARTLAND USA® has been dedicated to innovation, high quality and well-designed custom accessories for the Harley-Davidson® motorcycle. All our products are produced right here in the U.S.A – we are at the Heart of Harley® owners! We appreciate our HEARTLAND USA® customers and look forward to an exciting 2012!

From all of us at HEARTLAND USA®, we thank you!


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